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MUMBAI:
Ze Frank, Internet legend and pioneer, comedian, presenter
and lecturer, and Fremantlemedia president creative networks
Gary Carter will deliver a joint keynote on creativity at
the television trade event Mipcom 2008 on 14 October 2008
in Cannes, France.
This
is being done in cooperation with the Entertainment Master
Class, The Format Academy for Entertainment Television.
Called
A Million Dying Flowers: Popularity, the Network and the
Next Big Thing, the two will explore the digital divide
between old and new media. Lobbing bombs across this no-man's
land, and some at the audience, they will discuss ways in
which new technology is enabling a new public creativity,
and try to imagine business models which will enable, not
shut down, new forms of content. Frank and Carter will try
to ascertain, once and for all, if there is a difference between
‘traditional’ and ‘new’ media.
Ze
Frank made his name creating viral web content after the surprise
success of an online birthday party invitation entitled “How
to Dance Properly.” His personal site, zefrank.com, has
garnered a Webby and has been featured in Time Magazine, the
NYTimes, and many other publications around the globe. His
daily video blog “The Show” has seen a similar success.
He has twice spoken at TED, and has taught widely, including
at ITP/NYU, and Parsons School of Design.
According
to Carter, Ze Frank’s success is due to his capacity
to bypass traditional players: “His work online has been
a fascination of mine for some time, so you could say I’ve
been a stalker of his for a while – that’s how I
introduced myself to him when he was speaking at TED. Thanks
to the web, we are seeing an expression of creativity from
people who previously had neither tools nor access to distribution”
says Carter.
Reed
Midem director of television Paul Johnson says, “I am
delighted to welcome original talents like Ze Frank and Gary
Carter to Mipcom because their way of tackling new sources
of creativity is stimulating for all participants. Creativity
remains the key to success, particularly in a world where
the public has ever more power to choose and interact.”
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