(8 May 2008 6:00 pm)

MUMBAI: US news broadcaster CNN and Mixx, a branded social news community, have entered an online content and co-marketing alliance to provide consumers with a way to add CNN.com headlines and stories to their own personal blend of online news, information, photos and videos on Mixx.

CNN.com senior VP, senior executive producer Mitch Gelman says, "CNN.com continues to introduce new and innovative ways to provide our users with a superior news experience, which includes community and social networking tools. The social networking capabilities of the Mixx platform – including the user-driven tools to quickly surface breaking news – enable online news consumers to access personally relevant headlines and stories in an intuitive and engaging way."

CNN.com users now have direct access to Mixx's networking and personalization tools through premiere, branded placement of "add to" Mixx buttons on CNN.com story pages. When CNN.com users click Mixx buttons on CNN.com to add a story to the Mixx platform, they are able to bypass Mixx's registration and immediately search for and browse through new and archived content on the social news platform. Adding CNN.com content to Mixx also provides readers with additional tools to help harness and organize the vast assortment of Internet news, information and multimedia content.