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Vodafone is IPL's telecom partner for 5 years

Indiantelevision.com Team

(7 May 2008 6:00 pm)

MUMBAI: Indian Premier League (IPL) has roped in Vodafone Essar as the official telecom partner for five years.

Tickets for the DLF Indian Premier League matches will now be available on Vodafone live! for Vodafone customers. Vodafone customers will also be able to participate in the Predict the Man of the Match contest. The winner will be announced as the Vodafone winner of the contest, at the post-match presentation ceremony.

DLF chairman and commissioner Lalit Modi said, "The company has a long standing association with sports globally, ranging from Formula 1 with the Vodafone McLaren Mercedes to the UEFA Champions League. I am certain the company’s association with the DLF Indian Premier League as its official partner will prove to be mutually beneficial. This association with Vodafone bears testimony to the success of the DLF Indian Premier League as has been witnessed in the last fortnight of fantastic cricket and further reiterates the fact the league is set to carve out a distinct niche for itself in the international cricketing calendar.”

Vodafone Essar director-marketing and new business Harit Nagpal said, “We were always confident of the success of the new format of cricket as presented in the DLF Indian Premier League and had signed on as an exclusive media partner. We are now cementing our relationship with DLF Indian Premier League with this natural next step and we hope to create added value propositions for our customers through this association.”