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NEW
DELHI: Contrary to the practice in India where newspapers
are free to set their own price and the larger ones like the
Times of India and Hindustan Times have often indulged in
price wars, their counterparts in Pakistan have worked out
a formula for a minimum cover price.
The
All Pakistan Newspapers Society (APNS) has set a minimum cover
price formula for newspapers in Pakistan, and newspapers that
violate the new rule will be denied distribution in Akhbar
Markets, World Association of Newspapers reported quoting
Dawn.
The
formula, effective Wednesday, was decided in collaboration
with the Akhbar Farosh Federation, a press release from APNS
stated.
The
agreed price-setting formula is as follows:
- Up
to four pages: Rs 4
- Above
four pages but less than eight: Rs 5
- Eight
pages or above, but less than 12: Rs 7
- 12
or more pages: Rs 9
- Sunday
editions: Rs 12
- English-language
morning papers (except Sundays): Rs 15
All
incentives that negate the formula will be stopped by Akhbar
Farosh Federation bodies across Pakistan, and the commission
system of news agents and hawkers will also be regulated.
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