Mandira Bedi is the brand ambassador for the Nick Superstar promotion.

Kids can tune-in to Nick between 12 noon to 10 pm and answer a simple question for every hour. Each right answer will fetch then 10 points. To send in the right answers kids need to call on 1250111555 (if MTNL user) or 1250155 (if a Airtel Landline user). BSNL landline, BSNL mobile and MTNL mobile users can call on 1255568, SMS ‘F-U-N-D-O-O with either A/B/C’ to 56882 or log on to www.nickindia.com and submit their answers for the day. Kids can participate as many times as they desire. Four kids among the maximum points gainer will get a chance to feature in the video.

Commenting on the promotion, Nick India VP and GM Nina Elavia Jaipuria said, “Nick believes in giving kids what they want. Nick Fundoo Superstar is another step in this direction and every aspect of it has been designed keeping a child in mind. Since kids want to be famous on TV, we made this the core proposition of our summer campaign. I look forward to seeing loads of fundoo kids across the country grooving to the ‘Nickified’ version of Mauja Hi Mauja and hope they have a blast this summer.”

On the marketing front, Nick plans a high decibel multi-platform campaign around Nick Fundoo Superstar Contest to reach the kids across every conceivable touch point.

The 3600 campaign will comprise multi-city ground activation, print, online, cinema, radio, outdoor and Cross channel television plan.

Mass media, led by cross channel promotion on television, will aim to not only reach the kid, but also the parents who are key influencers.

On ground, there would be a fleet of Nick wagons across more than 20 cities that will tour key markets (cities of UP and MP) and a school activation program across schools, thus extending the Nick experience beyond television. Additionally, mall activities across key markets will engage kids and their families and build awareness.

Nick Fundoo Superstar will be aggressively promoted in-cinema around the launch of big summer movie releases like Bhoothnath and Ghatotkach.

The Grand Finale of the Nick Fundoo Superstar Contest will be the Release of the Nick Music Video on Nick in July 2008.

Nick Fundoo Superstar Contest is presented by Cadbury Bournvita and associate sponsors are Wrigleys Boomer and Nestle Maggie Cuppa Noodles. The radio partner is Red FM.