| MUMBAI:
US entertainment publication The Hollywood Reporter has unveiled a wholesale
overhaul of its brand. This
includes a redesigned look and format for its print and digital publications,
a newly-enhanced editorial approach, an expanded range of coverage and analysis,
and new industry data exclusive to US media research company Nielsen. The
Hollywood Reporter says that this brand transformation uniquely positions it to
super serve a wider range of today’s global entertainment markets, which
are increasingly technology-savvy and data-driven, with a more readable, insightful
and actionable business resource across all platforms. The
Hollywood Reporter publisher Eric Mika says, “Today is a new day at The
Hollywood Reporter and one of the most exciting times in its 78-year history.
“The re-launch of our brand is the culmination of a year-long drive to position
the Reporter as the leading source of timely and actionable news, information
and data about the creation, financing, production, marketing and distribution
of entertainment content in all its forms, on all platforms. "Backed
by key partners within The Nielsen Company, such as Nielsen EDI, the comprehensive
changes we are introducing -- from cover to content to approach -- reflect the
changing needs of our audience and will allow us to drive the discussion about
the business of entertainment for the 21st century.” The
Hollywood Reporter editor Elizabeth Guider says, “This brand redesign
is the result of our ongoing efforts to create a new Reporter, one that is more
relevant, accessible and impactful for our global audiences on every platform.
“Our new design and editorial approach will make it easier for print and
online audiences to access the data, information and insight they rely upon each
day for mission-critical decision making. Our content will also be enhanced by
expanded and industry data that’s exclusive to The Nielsen Company, which
is a value-add that none of our competitors can match.”
Some of the new features include: *
A bold, graphic and reader-friendly design that features a more comprehensive
cover and cleaner logo;
* More seamless and contiguous copy flow with fewer
story breaks as well as more clearly-defined, dedicated sections.
* More robust,
user-friendly chart data exclusive to The Nielsen Company, including weekly Top
40 Box office data and other entertainment consumption trends, complemented by
expert external and internal analysis; and *
Region-specific content, supplementary digital coverage of print stories, and
more than 250 visually-compelling special issues throughout the year. The
Hollywood Reporter is also revamping its digital portal at THR.com with highly-improved
navigation; dedicated microsites for key areas of coverage; expanded editorial
coverage, opinion, and exclusive blogs; and a new, dedicated technology section
accessible at THR.com/tech. Other
new changes online include: *
Streamlined advertising integration that appeals to the growing sophistication
of readers and advertisers;
* The debut of four channels of THR online video
– Boxoffice Tally, News, Exclusive Interviews and Festival Dailies - accessible
via the THR.com homepage media player and the THR Network homepage at THR.com/video;
and
* The premiere of the Hollywood Live Feed blog. This is a daily take
on television ratings, news, video, analysis and Q&As with TV titans, as well
as the exclusive “Daily Feed” morning ratings email update. The
re-launch of The Hollywood Reporter is the culmination of a series of strategic
changes that the publication says have generated momentum and broadened its reach
and impact both in the US and internationally. | 
