| MUMBAI:
The International Cricket Council (ICC) has announced that it is seeking requests
for proposals (RFP) from media companies interested in becoming the worldwide
licensee of the ICC for the fixed media category. The
successful company will work with ICC to produce, market and distribute films
incorporating footage from various ICC cricket events, including the ICC Cricket
World Cup, the ICC Champions Trophy and the ICC World Twenty20.
This is the
first time the ICC has looked for agreements of this length in these areas. In
the past deals have been made on an event-by-event basis. The rights to use this
intellectual property will be licensed for the period up to 2012 in order to ensure
that both ICC and its media company have a real incentive to invest in effective
product and brand development. ICC
GM commercial Campbell Jamieson says, “The real value of buying the official
documentary or highlights video of an ICC event is in the behind-the-scenes footage
that only the ICC licensed filmmaker can access and share with the viewer to tell
those stories that sit behind the match action. “While
video-on-demand and other new media technologies are growing, video cassettes,
DVDs and related forms of fixed media are still the preferred way for many cricket
consumers to watch documentary and highlights films about the game of cricket.
Therefore, it is essential for the ICC to have a foot in both camps”.
The request
for proposals in relation to fixed media is aimed at attracting media companies
experienced in the production, marketing and distribution of sport films internationally.
The
deadline for proposals is 1 June 2008. | 
