| ICC
GM– commercial, Campbell Jamieson says, "This is going to be a great
way for people to view their favourite players or teams whenever they like”.
“This
is about making this unique and spectacular event more accessible to people, particularly
those who live in regions where cricket does not receive much coverage on television.
We want to get closer to the fans so that viewers in, say, Malaysia , Germany
or Argentina, will be able to watch cricket whenever they like even though broadcasters
in their countries might not show it very often”. “The
inaugural ICC World Twenty20 was an exciting event. People remember Yuvraj Singh’s
six sixes in one over, Chris Gayle’s century in the opening match, Brett
Lee’s hat-trick and the thrilling final at the Wanderers. And they want to
see those moments again and again. “Vividas
was chosen because its streamed image can deliver video content via the internet
in previously unachievable quality – without the need for downloads, without
firewall issues and in high-definition quality”. Vividas
CEO Paul Neville says that the technology will help to continue the globalisation
of cricket and take it to a wider audience. He said, “The business community
has embraced this technology for corporate communications and it’s great
to see it now being used for streaming this major sporting event.
“Because
of the unlimited scalability of Vividas’s technology, the stream is unaffected
by the number of viewers, contrasting with traditional streaming technologies
and making it perfect for a major sports event with a virtually unlimited number
of viewers." | 
