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MUMBAI:
Real Global Broadcasting (RGB), the Turner - Alva Brothers'
joint venture company, has roped in Gitanjali Murari as head
of content for its soon to-be-launched Hindi general entertainment
channel.
Murari
moves in from Sony Pix where she was the head of programming.
She was also involved with the brand's marketing and advertising
sales functions.
In
her new role, Murari would be responsible for developing and
producing content for the channel through third party partners
and associates.
Announcing
Murari's appointment, Real Global Broadcasting Pvt. Ltd director
Sunil Lulla said, "Gitanjali will lead the designing
and execution of programming for contemporary neo Indian audiences
in her new role."
Enthusiastic
about her new role, Murari, said, "I am very excited
to lead the programming of a new age general entertainment
channel in India. There are many opportunities and new ways
to entertain audiences and we look forward to establishing
creative leadership in the market place."
Murari
has held several positions with reputed media brands, including
Sony Entertainment Television India as the creative director
overseeing hit shows like Yeh Meri Life Hai, Hum Do Hain
Na; Zee Trendz, Zee MGM and Zee English as programming
head; and Fremantle as country head for India.
In addition, Murari has worked as an independent creative
consultant, a TV show producer and a documentary producer.
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