Prior to May this year, Playhouse Disney was first offered as an add-on channel to customers at a cost of $4 ($4.28 with GST) per month, upon subscription to a minimum of three Basic Groups from StarHub Digital Cable’s subscription plan. With Playhouse Disney being moved to the Kids Basic Group, new and existing customers can save up to $51.36 a year.

"We are always looking at ways to benefit our customers. By packaging Playhouse Disney under our Kids Basic Group, we are offering customers even more value-for-money packages so that they can enjoy additional quality content without having to bear extra costs. I am sure parents of preschoolers and viewers who are young-at-heart will be thrilled with this good news,” enthused StarHub Cable TV Services VP Patrick Lim.

Walt Disney Television International (Southeast Asia) vice president and managing director Laura E. Wendt said, “Having both Playhouse Disney and Disney Channel on the same package gives us the opportunity to offer up the whole range of Disney programming that kids love and parents enjoy to families in Singapore. We are delighted by this move and look forward to continue serving up quality family entertainment Disney is known for.”

Playhouse Disney was first launched in Singapore on StarHub in May 2004. It is the first preschool channel in Asia, offering programmes that integrate early childhood learning that both engage and entertain.

Based on the Whole Child Curriculum, programmes on Playhouse Disney combine music, puppetry, animation, CGI and live action to deliver content that embodies fun learning. These programmes include “Mickey Mouse Clubhouse” which focuses on math skills; “My Friends Tigger & Pooh” which highlights thinking skills; “Little Einsteins” which encourages music and art appreciation; “JoJo’s Circus” to get kids moving and dancing; and “Higglytown Heroes” which celebrates everyday heroes in a preschooler’s life. These programmes not only bring joy to preschoolers but allow them to gain knowledge and skills at the same time.