|
MUMBAI:
Galleon Holdings is taking its latest multi-platform reality
talent hunt show Super Soccer Star to international
buyers at MipTV 2008.
The
first season of the new talent search show is co-produced
by Galleon Holdings and Guangdong TV Sports Channel, one of
China’s largest regional broadcasters, and Chelsea Football
Club.
Galleon
owns the Super Soccer Star show and format. Following
the establishment of the first series, it has planned to roll
out the format and the brand to other provinces in China and
other countries in South East Asia. The show is launching
on 7 April on Guangdong TV in China.
Galleon
Holdings CEO Stephen Green said, “Super Soccer Star
is poised to become a national show in China and in other
territories in SE Asia. This is an entertainment format with
family appeal and many levels of engagement for the viewer.
We’re delighted to have the backing of a brand like Chelsea,
one of the most recognisable football brands in the world
and one of the best followed clubs in China. MipTV gives us
the perfect opportunity to forge relationships with international
and regional TV, online and mobile partners.”
Super
Soccer Star aims to promote football skills and fitness
in teenagers. Soccer schools and coaches across the Guangdong
province will send their most promising 14 to 16-year-old
players to the show to participate in the selection process
over the 13 episodes.
One
of the final episodes will be held in Chelsea FC, leading
to the winner being granted a place to train at the Chelsea
Academy.
|
