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A second stage
launching later in the year will deliver further improvements to design and
functionality. The
embedded media player puts the BBC's best video and audio at the heart of story
pages and indexes of the News and Sport websites. Users can watch video within
the story rather than in a separate pop-up window.
It also allows users to share the clips with others or put them on their own websites. Other
developments include a range of revamped programme "gold" websites aiming
to maximise the
impact of flagship news and current affairs programmes across
all audiences. The
BBC Radio 1 Newsbeat website has relaunched with a dedicated team producing a
mix of text, audio and video news for its younger audience. The
Today programme site relaunches in May and an overhaul of Panorama's online presence
is planned for the summer. The mobile versions of the BBC News and Sport sites
will also see a range of new features across the year, which started with the
redesign earlier this month to improve the user experience. The
moves are part of BBC Journalism's Creative Future plans to develop web and other
digital platforms so that audiences can find, play and share the BBC's content. Multi-Media
Journalism editorial development head Pete Clifton said, "This is the start
of a
rolling programme to refresh our sites and introduce exciting new designs
and features across our services.All
the changes are focused on showcasing our unbeatable content, underlining our
reputation for breaking news, coverage of live sport, and brilliant reporting
and analysis from our local, national and international journalists."
These
developments are part of wider plans by the BBC to aggregate content
more effectively and give users more control over their online
experience. Last month's revamp of the homepage was the first
step in this process of redesigning the whole of bbc.co.uk.
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