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MUMBAI:
NDTV Imagine is all set to launch its afternoon band with
brand new show Indiadhanush. The series will showcase
fascinating facets of India's diverse artistic culture, lifestyle
and heritage.
Starting
31 March 2008, Indiadhanush, which is being produced
by Siddharth Kak's Cinema Vision India, will air on the channel
from Monday to Friday at 12.30 pm.
The
Indiadhanush team has travelled extensively across
the length and breadth of the country to discover cultural
connections, lesser known arts and artists, exotic destinations,
unique facets of historic sites and new dimensions of the
country's rich heritage as well as the lifestyle of its communities.
Each
episode will focus on a series of subjects ranging from history,
people, culture, arts and craft, music, dance, folk, wisdom
and philosophy, showcasing amazing discoveries.
This
new series is hosted by Kak and Ami Trivedi.
Announcing
the launch of this show, NDTV Imagine EVP of content Shailja
Kejriwal said, "People have become so busy in their day
to day lives that they do not get the time to open their eyes
to the beauty around them! While NDTV Imagine offers a range
of programming that is distinctive and memorable, Indiadhanush
will capture the myriad scenes, rich culture and vibrant personalities
which will help our viewers rediscover our own country!"
Kak
added, "Indiadhanush is a show for everyone who
loves India and will appeal to everyone across age groups!
The show is an attempt to highlight the diversity of the country
and will showcase a new discovery in each episode, in an entertaining
manner!"
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