(20 March 2008 7:00 pm)

MUMBAI: Digital entertainment company Hungama Mobile has made three key senior appointments to strengthen its business operations in South Asia.

While Anand Jhingan has been appointed SVP of international mobile business for Hungama Mobile, Hemant Jain will be joining the company as SVP of domestic business.

Hungama has roped in Manan Chhatrapati as chief technology officer (CTO).

Jhingan, who worked with Fortune 500 firms like IBM and JPMorgan Chase, will handle the international business operations of the company.

Hemant Jain, who looks after Hungama's domestic business, will be responsible for leading the company's growth in the mobile content industry in India.

He brings with him 14 years of experience in sales, marketing, strategic planning and business management functions.

Jain, who has set up interactive/digital media divisions for advertising agencies, has worked with organisations across a variety of industry verticals that include media (internet, mobile, radio and print), retail (broadband services) and telecom (VSAT).

Some of the firms with which he has worked include HCL Comnet, Indian Express, Euro RSCG, Mudra Communications, Reliance World (formerly Reliance Web World) and Radio City.

As CTO, Chhatrapati will be responsible for creating and executing technology roadmap for the digital and mobile business. He will also monitor the creative, technical and business development team.

With 25 years of knowledge in the domestic and international software industry, he began his career with AT&T Bell Laboratories in USA, and also worked as the MD of Cider Computer Pvt Ltd (franchisee of Aptech Ltd) and PIE Computer & Investments Pvt Ltd.

Commenting on the appointments, Hungama CEO Neeraj Roy said, “I m delighted to welcome all of them to their new positions in Hungama. All the three have various skill sets and varied experience in their fields, and I am confident that they will take the company to the next level with their expertise.”