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Adobe launches new content protection solution

Indiantelevision.com Team

(20 March 2008 1:00 pm)

MUMBAI: Adobe Systems has announced the availability of Adobe Flash Media Rights Management Server software, a new scalable content protection solution that helps safeguard video content created for Adobe Flash technology against misuse.

Aimed at broadcasters and media companies who are looking to deliver and protect video that can be viewed both online and offline, the new server integrates into existing and emerging media delivery workflows, including Adobe Media Player and video applications that run on Adobe AIR software.

Adobe VP of dynamic media Jim Guerard says, “Adobe Flash technology pioneered the delivery of rich engaging web video experiences and has enabled millions of users to quickly and easily view high-quality content.

“The new capabilities in Flash Media Rights Management Server provide media publishers with the option to help control and protect their unique media assets, and hopes to bring even more great content online and to the desktop.”

Adobe Flash Media Rights Management Server integrates with Adobe AIR, a revolutionary cross-operating system runtime that brings rich internet applications to the desktop, and Adobe Media Player, the first broad consumer application from Adobe built to run on Adobe AIR.

The Adobe Media Player is a customisable desktop player that lets viewers select when and where they watch downloaded or streamed media. Currently in beta, the final release is scheduled to be available in spring 2008. Adobe Flash Media Rights Management Server, coupled with Adobe AIR and Adobe Media Player, more securely extends the reach of video content for Adobe Flash Player to offline viewers.

Sony Pictures Entertainment SVP new media and technology Richard Berger says, “At Sony Pictures Entertainment, we are looking for innovative new ways to distribute our movies and TV shows so consumers can view them when and where they want. Safeguarding digital media assets from unauthorised usage is a key component of our online strategy. We are pleased to see Adobe launch the Flash Media Rights Management Server and look forward to exploring its ability to enable new and secure distribution models with our partners.”

Whether a media publisher wants to limit access to a live webcast or enable on-demand viewing of advertising-supported, free or paid-for programming, protecting media content is key to developing next-generation television business models. Content owners can use Adobe Flash Media Rights Management Server to encrypt FLV and F4V audio and video files that are downloaded and played locally - and sets policies for their access.

Precise usage control allows service providers to specify a range of parameters for user access and media expiration, while dynamic rights management lets them change usage rights even after a file has been distributed. In addition, the protection capabilities in Adobe Media Player help ensure content is not reused or remixed without consent from the media publisher.