"No other single event will impact the
business of television stations or the careers
of the executives who run them, more than
the switch to digital television. This special
symposium will prepare attendees in a way
that immediately affects their bottom lines,
and arm them with the tools to successfully
navigate this major television-changing event,"
said Promax/BDA president Jonathan Block-Verk.
The event will also provide local stations
with other tools like new creative partnership
programmes to help offset lost revenue,
actionable marketing strategies for increased
audience education and retention and community
outreach techniques for elderly and low-income
markets.
"The
impending transition to DTV has the potential
to affect local TV stations in a profound
way, from both a ratings perspective and
from a revenue standpoint. It's quite encouraging
to see Promax/BDA take a leadership position
in trying to address and bring to the forefront
the issues and concerns of local station
marketing and promo executives," said
Fox Broadcasting Company SVP of marketing
Nick Belperio.
|
