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Endemol acquires 40% in digital production firm Pure Grass Films

Indiantelevision.com Team

(19 March 2008 2:30 pm)

MUMBAI: The UK division of Endemol has acquired 40 per cent stake in digital production company Pure Grass Films.

Endemol UK CEO Tim Hincks said, "Our digital strategy is simple, we want to work with creative people who have brilliant ideas."

This is the second deal from Endemol U.K.'s digital media investment fund. In August it acquired 25 per cent stake in entertainment producer and distributor MoMedia International.

Pure Grass is releasing a 20-part horror series “Beyond the Rave”. Financed by Hammer Films, the horror series will be released on 17 April on MySpaceTV before an international DVD release. In 2005 Pure Grass was founded by Tom and Ben Grass.

Endemol has been extending its multiplatform operation, including making a made-for-mobile series called Cell, commissioned by O2 and co-produced by Mobstar.