(18 March 2008 4:30 pm)

MUMBAI: The audiences of BigFlicks' video-on-demand (VOD) division can now have an access to the content of Raj Television for free. BigFlicks is the home entertainment division of Reliance ADA group

BigFlicks has got into an alliance with Raj Television Network Productions (RTN) pertaining to which the content will now be available to the viewers on broadband.bigflicks.com.

BigFlicks COO Kamal Gianchandani said, "RTN has a very strong and niche content base down south. We are very happy to tie-up with Raj Television to make available all content on our platform for free viewing. We hope this alliance further enhances our portfolio and enrich the video-on-demand experience for our audiences not only in India, but also our strong NRI viewers present globally,thereby increasing our user base".

Currently, the other channels with which BigFlicks has alliances with are NDTV, Zoom, Star TV, and 7 Star Care, allowing the audiences to view all the programs on these channels for free.

RTN distribution head S Swaminathan said, "BigFlicks has aggressive plans with regards to its website content and retail stores across India. We,at RTN, are growing at a fast pace with regards to access and reach of our content and partnering with BigFlicks will help us cater to a wider audience worldwide."