| HITS
will only usher in digitalisation, Swarup
reiterated but said that the digitalisation
plan does not include a sunset year as of
now, due to social considerations. So digital
and analogue would stay side by side.
She
said that for HITS to become successful,
players should look at set-top boxes (STBs)
being made cheaper, and the key factor would
be the level of investment by the industry.
Reacting
to the statement, Ashok Mansukhani, MSO
Alliance president said: "This is a
major policy announcement, because the ministry
has made said it has made two changes and
kept the rest of the Trai recommendations
intact. We shall now await a formal announcement,
hopefully soon."
He
said that the cable industry has been waiting
for this announcement for a long time, as
this for the first time creates the level
playing field vis-à-vis DTH.
Digicable
Network (India) CEO and MD JS Kohli said:
"This is a welcome step but there are
worries about space constraints, which need
to be addressed as well."
Added
Essel Corporate EVP Avnindra Mohan: "We
are delighted because it was our group that
has been pushing for an even playing field
for HITS vis-à-vis DTH and this will
boost digitalisation at the farthest corners
of the cable universe."
|