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MUMBAI:
Twenty-seven projects for interactive and multi-platform content
have been selected for the final of the third international
Content 360 festival competition, which takes place in Cannes
from 7 to 11 April as part of the 45th MipTV featuring Milia.
The
27 short-listed producers and designers were chosen from 285
candidates across the competition's eight categories by digital
commissioners from Content 360's partners. These partners
are the BBC, the Korean Broadcasting & Communications
Commission (BCC), the National Film Board of Canada (NFB)
and Ogilvy Interactive Worldwide.
There
are 400 project entries in total for this year's competition
with 42 countries participating in it. Slovenia, South Africa,
Finland and Norway are all making their first appearance among
this year's 11 finalist countries.
"The
continued success of the Content 360 competition demonstrates
the need for traditional media to meet today's digital creators.
We are excited to bring to MipTV the latest content ideas
for audience participation, social networking, personalisation
and interactivity, across all digital platforms," said
Reed Midem digital media director Ted Baracos.
The
finalists of the Content 360 competition will be in Cannes
to pitch their projects before an audience and a jury made
up of executives from the audiovisual, digital and advertising
sectors.
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