Indiantelevision.com's Kidology: Nick showcases new ad ideas at 2008 upfront presentation
 
 
 
 
 
 
 
Indiantelevision.com's Kidology
 
 
Nick showcases new ad ideas at 2008 upfront presentation
 
Indiantelevision.com Team
(14 March 2008 6:00 pm)
 

MUMBAI: At its 2008 annual upfront presentation, US kids brand Nickelodeon presented the ad community with a host of new ideas and creative content, demonstrating the network's dedication to innovation and its open-platform programming philosophy.

Offering advertisers an opportunity to reach out to viewers across its core kid demographics, Nickelodeon also made new programming announcements and partnerships with talent across the worlds of television, music and film.

Nickelodeon and MTVN kids and family group president Cyma Zarghami says, "The strength of the Nickelodeon brand comes from how we embrace everything important to kids, and how we are with them virtually everywhere they want us to be. Our open philosophy to give audiences access to everything they love, and our commitment to making relevant and innovative content, have put us at the top of cable, VoD and online. Nickelodeon has strong momentum as a brand and as a business, and we have a great foundation built on great talent and relationships with some of the best creative leaders in our industry."

As part of its presentation, Nickelodeon announced new programming initiatives spanning an array of entertainment genres including: the original prime-time TV movie Gym Teacher: The Movie; the development of One 4 All, a music-based live-action comedy series, produced in partnership with Sony/BMG Music Entertainment; pick-ups for returning hit animated series SpongeBob SquarePants, The Fairly OddParents, Back at the Barnyard and the preschool- focused The Backyardigans; and the network's new global multi-platform pro-social environmental campaign, The Big Green Help. Nick also offered a preview of the forthcoming animated series The Mighty B!, premiering on 26 April and co- created by Saturday Night Live's Amy Poehler.

Held at the Hammerstein Ballroom in New York City, the broadcaster's upfront presentation featured special guest appearances and contributions from: Poehler; tween stars Miranda Cosgrove and Jennette McCurdy from the multi-platform Nick hit iCarly; Christopher Meloni, Emmy-nominated actor and now star of Gym Teacher: The Movie; and chairman of Sony Music Label Group Rob Stringer. The event was capped by a musical performance from recording artist Natasha Bedingfield, who sang her hits "Love Like This" and "Unwritten."

Zarghami added, "We've been number one in cable with kids and adults for more than 13 years, and our expansion onto other platforms has been equally terrific. We are now embarking on some exciting initiatives that will be transformational to our business as the first generation of parents who grew up on Nickelodeon come of age and have families of their own. As well as the hits we create on television, we want to give kids and their parents entertainment and recreation choices that have dual appeal."
 
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