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MUMBAI:
France Telecom chairman and CEO Didier Lombard will outline
the telecom giant’s audiovisual strategy as part of the
conference programme at the television trade event MipTV which
takes place in Cannes from 7-11 April 2008.
Lombard
will deliver the keynote address on 9 April under the title
Inventing a New Media TV Experience, in which he will
present his vision of France Telecom - Orange’s mobile
and internet brand – in the audiovisual sector through
its TV Everywhere service.
This
draws on the group’s technological and marketing innovations
to offer television “where I want, when I want, how I
want,” available across all screens, with on-demand content,
interactive services and personalised advertising.
Reed
Midem director of television division Paul Johnson says, "Didier
Lombard’s presence at MipTV featuring Milia 2008 shows
how much convergence between telecoms and traditional television
has become a reality. With 170 million customers throughout
the world and as many potential viewers, France Telecom is
a major player in the international content market.”
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