(12 March 2008 6:00 pm)

MUMBAI: US media conglomerate NBC Universal and LimeLif have launched a mobile game based on the show Law & Order.

Law & Order: Celebrity Betrayal is the mobile game extension for the show which is in its 18th season. The game looks to capture the fast-paced drama and intrigue of the show.

The game will draw players into a complex murder mystery where they will interact with cast members, interrogate witnesses, solve the crime and proceed to trial. The show's executive producer Dick Wolf and his team were instrumental in developing the game with LimeLife to reflect the signature storytelling and energy of the show.

Wolf says, "One of the contributors to the show's longevity has been its commitment to evolve with the times and stay fresh which includes allowing our audience to experience Law & Order in different ways and on different screens. Law & Order: Celebrity Betrayal is the closest fans of the show can come to experiencing a day in the life of their favourite Law & Order characters."

Universal Pictures digital platforms group SVP (mobile and broadband) Jeremy Laws says, "Law & Order: Celebrity Betrayal delivers the same suspense and procedural drama that have kept Law & Order an audience favourite for 18 seasons and one of the most successful brands in television history.

"We know that fans of the series will really enjoy the chance to immerse themselves in the crime-solving and trial experience that they have come to love on the show. Creating mobile games based on popular television series like Law & Order is one way NBC Universal is looking to extend our audiences' experience with the brand."

LimeLife CEO Kristin McDonnell says, "NBC excels at creating seamless digital experiences for all of its brands. We are pleased to support NBC's cross-media integration strategy, delivering the Law & Order brand experience to show fans and crime buffs alike on their mobile phones."

Players work to solve New York City's latest celebrity crime by investigating the crime scene, interrogating witnesses and bringing their key suspect to trial. The object of the game is to build as strong a case as possible and win a conviction with contextual advice and feedback from popular Law & Order cast members like Sam Waterston and Alana De La Garza. Players exhibit the evidence they have collected throughout every stage of the story during the game's complete trial experience, and try to win a conviction to become the rookie Law & Order star.

Law & Order: Celebrity Betrayal also features four mini-games that directly affect the strength of a player's case. At the game's precinct location, players can help process evidence and obtain warrants by playing the Warrant Race game, and search for rumours playing the Coffee Run game. While in court, players can try their luck at Case Overload or Takeout Dash.