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Eurosport launches in HD
 
Indiantelevision.com Team

(12 March 2008 3:20 pm)

 

MUMBAI: European sports channel Eurosport is set to launch in high definition (HD).

A simulcast of the Eurosport flagship channel will begin transmission in HD on 25 May, 2008, with the start of the French Open-Roland Garros tennis Grand Slam.

 

The Eurosport group has invested in HD as a key priority for 2008. In a year of major sporting events on the channel which include Roland Garros, the Uefa Euro 2008, Tour de France, Beijing 2008 Olympic Games, and the US Open, the Eurosport channel will offer more sports content produced in native high definition, across the widest variety of sports, than any other sports channel in Europe.

Major carriage deals for the simulcast service in high definition of Eurosport's flagship channel have already been signed in Scandinavia and certain parts of Southern Europe. Further roll-out across European markets is expected to evolve rapidly with more contracts to be announced over the coming weeks.

 

Eurosport Group chairman Laurent-Eric Le Lay, says, "Sport especially live is spectacular in high definition; it transforms the viewing experience for sports fans. As leading sports TV channel in Europe and specialists in the live broadcast of big international sporting events, it's a natural move for Eurosport to enrich its TV offer with high definition. Eurosport will offer as much native HD content as possible and will offer more step-by-step.

" Together with Eurosport 2, Eurosportnews, and our online network of Eurosport web sites, Eurosport in high definition truly enhances our multimedia offer.”

 
 
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