(11 January 2008 5:25 pm)

MUMBAI: Mobile phone boutique chain Mobile Magic today announced the launch of Media Magic, a company that is to offer an aggregation and retail platform for legal, rich mobile content in an offline format.

Hungama Mobile, which has more than 70 per cent market-share in the mobile content business in South Asia, has also tied up with Media Magic to distribute Hungama's rich content through their retail platform. Since India has very low broadband penetration, the company will primarily focus on the distribution model through retail outlets. The company has set a target of having over 10,000 retail outlets, which will be serviced by distributors across the country, says an official release.

"For the first time, consumers will get DVD quality experience for movies of all languages with all legal content and software, which will ensure many benefits like extended battery life, no hanging, no viruses, etc," said Media Magic CEO Vijay Singh.

"We have acquired the license to distribute over 500 movies including regional titles in all languages in addition to Bollywood movies, as well as over 5,000 songs and huge numbers of wallpapers and games, which would be constantly expanded," he added.