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On
the new appointment, B.A.G. MD Anurradha Prasad said, "We
are confident that Jathar vast and varied experience in the field
of media and entertainment would add to the growth of the company."
Jathar
has more than 14 years of experience in both print and television
advertising sales. Prior to B.A.G., he was working with NDTV Media.
He has also worked with Zee, the TV Today group and Hindustan
Times, at various positions.
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