(9 Janaury 2008 1:30 pm)

MUMBAI: Comcast, which provides entertainment, information and communications in the US, unveiled Project Infinity – its vision to give consumers the ability to watch any movie, television show, user-generated content or other video that a producer wants to make available on demand at the 2008 Consumer Electronics Show in Las Vegas.

Comcast CEO Brian L Roberts announced the company’s plan to give consumers more than 1,000 HD choices in 2008 and its strategy to begin adding additional HD movies.

Roberts says, “Project Infinity plans to give consumers the best content they will find on demand anywhere – more HD, more sports, more movies, kids’ programmes and network TV. Project Infinity builds on our commitment to bringing more content to people across all platforms at home and on the go, and we’ll work with our partners, programmers and video producers to deliver on this vision.”

More Choice – Project Infinity: Project Infinity envisions ever-increasing customer choice that continues the evolution of time-shifted viewing that began with the huge success of Comcast On Demand. Comcast’s vision is to give customers exponentially more content choices – all available to consumers at the click of the remote without having to buy any additional equipment.

Comcast will support its plan for Project Infinity using its existing fibre network and national IP backbone. The company plans to create a system of library servers that will efficiently serve VOD content to consumers from several key locations across the country. This system would enable Comcast to offer exponentially more VOD content.

More HD: Comcast plans to expand its current HD lineup beyond the hundreds of HD choices available today, which is already more than any other provider offers. By the end of the year, Comcast will make available more than 1,000 HD movies and TV shows every month, as well as the most popular television networks in HD as they debut. HD content is the fastest-growing category in Comcast’s On Demand library.

More Movies: With 1,300 movie titles available each month, Comcast Digital Cable customers already have access to more movies on demand than they can find anywhere else. Beginning next year, Comcast plans to offer more than 6,000 movies a month, and more than 3,000 of them will be available in HD. Today, Comcast Digital Cable customers can choose from new releases as well as hundreds of free movies from Sony, MGM, FEARNet and Encore as well as movies from premium networks like Starz, HBO, Cinemax, Showtime and The Movie Channel – all available at their fingertips with no additional equipment.

More Content Online: The company also launched Fancast.com, the first online destination that will enable customers to find, manage and watch television and movie content wherever it is available – on Fancast, on television, online, on DVDs or in movie theatres. Fancast will provide consumers with an easy way to manage their entertainment experience as the number of viewing choices available across platforms continues to grow rapidly. In addition, Comcast currently makes more than 90,000 videos available at any time on Comcast.net.