MUMBAI: Devasish Sarkar, until now CEO of Worldwide Media Ltd (WWM) which is a BBC-Times of India joint venture, has decided to go back overseas to take up a new assignment.

Sarkar was with WWM for about four years. He helped in re-launching Femina and Filmfare, the latter becoming a fortnightly and coming out in a German edition. Some new titles in India like Top Gear and Grazia were also launched.

Sarkar was elected General Secretary of the Association of Indian Magazines (AIM) at the Annual General Meeting last year.

Elder Pharmaceuticals with its product FairOne have signed a three-year deal to sponsor the annual Filmfare Awards.

Sarkar has worked earlier in various firms such as ITC and Tupperware and also for the Singapore Government.