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MUMBAI: Turner Entertainment Holdings Asia Pacific (Turner)
has entered into a strategic partnership with Outblaze
Ltd (Outblaze), a web infrastructure company, to create
a digital partnership called TurnOut Ventures Ltd (TurnOut)
in the Asia Pacific region.
Based in Hong Kong, TurnOut will leverage Cartoon Network's
extensive library of established brands and characters,
and the web expertise of Outblaze to launch interactive
community networks. It will serve to strengthen Turner's
digital and online assets in the region, and allow Outblaze
to leverage its infrastructure and services.
Under the terms of the agreement, Turner and Outblaze
will co-invest in TurnOut to create a series of destination
community websites for kids and young adults. Cartoon
Network characters and content will be available under
a brand licence, and Outblaze will provide its expertise
and creative leadership in building the web businesses
of the entity.
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