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Archery TV launches on YouTube

Indiantelevision.com Team

(30 January 2008 6:00 pm)

MUMBAI: Archery fans worldwide now have access to the Fédération Internationale de Tir à l’Arc - International Archery Federation (FITA) videos and archives of World Championships and World Cup events from www.archery.tv on the video sharing site YouTube.

All the videos, ranging from the last Meteksan Archery World Cup Final Dubai 2007 to the archives of the World Championships in 1957 are put on YouTube. The site is www.youtube.com/archerytv.

FITA is providing all these videos for free for worldwide fans to enjoy the best of archery. As a pre-launch, about 50 videos have been already uploaded, and the feedback from the fans and experts has been tremendous with several thousands viewers over a short time period.

FITA will continue to upload videos such as 26-minute highlights, medal matches, feature stories or interviews of star archers. FITA will also extend the content of the videos with coaching tips and best practices to help the development of archery worldwide. FITA will also put in place a fan corner to regroup the competitions, educational or funny archery videos made by the fans around the globe.

With this new YouTube channel, FITA is continuing to expose archery to a wider audience. In 2007, FITA has reached a cumulative 952 million TV viewers, and hopes now to attract millions of fans and the younger generation on the Internet.