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Sources
told indiantelevision.com that NDTV's internal memos have
told staffers that the process of launching the new channel is
on the countdown mode, and that Metro Nation will be launched
in Chennai soon, expectedly middle of this year.
A
top official from the PCR at Metro Nation (Delhi) is being sent
to Chennai in the middle of February to start recruitments for
setting up a full team, as well as creating the infrastructure,
sources said.
The
next step would be to start the Metro Nation from Bangalore, Hyderabad
and Kolkata, which would be early next year, if plans work out
well with the Chennai edition.
Though
NDTV is keen on the new content of music and Hollywood films,
the expansion would be faster in the Metro Nation channels, sources
said, as the company's internal assessment finds its Delhi reception
very encouraging.
The
distribution office has reportedly received very favourable response
from the Delhi cable mandarins, where the niche, city-based channel
was launched last year.
More
than 60 per cent cable networks in Delhi have started streaming
NDTV Metro Nation, the internal assessment note says.
There
is a minor issue with the DTH platform, as at the moment, NDTV
Metro Nation is seen on the backburner channels of TataSky.
Sources
said that the "hard launch" on TataSky's premier bands
will follow from the middle of next month.
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