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MUMBAI:
The Corporation for Public Broadcasting (CPB) in the US has
released the results of a survey of public television stations
undertaken by SRI International. The
study reveals that more than 84 per cent of the stations are
providing educational services directly to their communities.
These
services, which extend beyond the broadcast, range from in-person
reading programmes for parents and childcare providers to
professional development resources for teachers to online
activities designed to spark student learning in subjects
such as science and math.
CPB
president and CEO Pat Harrison says, "This report tells
an exciting story about public television's educational services
and the myriad ways in which the stations work with their
communities. Education continues to be a core value of the
public broadcasting community and is an essential component
of CPB's mission to 'provide programmes and services which
inform, enlighten and enrich the public.' Public media is
a trusted and essential source in creating informed and educated
citizens."
The
survey collected information from 165 public television licensees
(representing over 300 stations) across the US. It focused
on the off-air educational services that the stations provide
to their communities, which often go unheralded. The survey
challenged stations to describe their education programmes,
audiences, technology and how they evaluate the implementation
and impact of their important education-related work.
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