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The
company’s operating loss stood at Rs
641.61 million, from Rs 472.32 million in
the corresponding quarter of the previous
fiscal.
Expenditure
in the third quarter touched Rs 1.76 billion,
43 per cent higher than in the corresponding
quarter of the previous quarter. Rs 1.05
billion was spent on costs of goods and
services, which is 46 per cent of the total
expenditure; 14 per cent expenditure went
on advertisement (Rs 306.20 million), while
11 per cent on distribution (Rs 253.18 million).
Dish
TV chairman Subhash Chandra said, “This
quarter has seen sustained emphasis on subscriber
acquisition and improvement in the quality
of subscriber base, through aggressive marketing
initiatives. This is reflecting in a healthy
26 per cent increase in subscription revenue.
Going forward, the company will continue
with a strategy that focuses both on subscriber
growth and revenue enhancement.
“In the last few months, focus on process
improvement and efficiencies has also resulted
in improvement in operating margins and
cost ratios across key expense heads. We
are also glad to have entered into a distribution
alliance with Future Group to provide consumers
with unparalleled quality of digital television
services directly to their homes. We are
confident that DishTV would deliver long
term value to all its stakeholders.”
The
company claims to have expanded its front
end service network to 90 towns. It is available
in 4,400 towns through 38,000 dealers and
over 575 distributors. It has 180 channels
in its bouquet.
Dish
TV CEO Arun Kumar Kapoor said, “Today,
we have subscribers in over 4,400 towns,
which are covered through 575 Distributors
and over 38,000 retail outlets. Moreover,
our alliance with a leading consumer durable
brand (Future Group) has strengthened our
presence at many exclusive brand stores,
thus enabling DishTV to reach the premium
consumers.
“December
also saw the entry of another DTH player,
Sun Direct, in the four southern states.
However, we continue to show robust growth
in this territory, due to a combination
of our superior regional languages offering
and some aggressive marketing initiatives.”
The
period saw Dish TV diluting 4.9 per cent
stake to Indivision Capital, the private
equity arm of Kishore Biyani's Future Group.
Commenting
on the tie-up with Future Group, Kapoor
said: “This exclusive distribution
tie-up would give a further boost to the
brand image and availability of our products
across all Future Group outlets in India.
We will continue to develop this relationship
further for building long term brand salience.
“Further,
our brand salience has grown tremendously
and placed us at a vantage position in the
consumers’ mind. Apart from mass media,
our retail visibility has also grown significantly,
thereby helping in higher recall and conversions.
This growth trend has been reflected across
all market segments and we see great potential
in the smaller cities whose contribution
to our sales has been growing steadily.”
Dish
TV uses the platform of NSS-6 satellite,
which is suitable for use in ITU K and N
rain zones.
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