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Two FM stations hit airwaves
 

Indiantelevision.com Team

(23 January 2008 9:00 pm)

 

MUMBAI: HT Media and Entertainment's Fever FM has launched its fourth FM station in Kolkata, completing the launch of all the stations that the company has licence for. Fever FM is already operational in Delhi, Mumbai and Bangalore.

Fever 104 FM business head S Keerthivasan said, "The FM radio space in India is showing tremendous promise. I am very happy with the progress that Fever 104 FM has made. Virgin and HT Media have worked together successfully to create a differentiated and compelling brand and business in Fever 104 FM. With the launch of Kolkata operations, we have completed the first phase of implementation of radio operations in the four metros."

Reliance ADAG's Big FM has launched in Rourkela taking the total number of stations to 43 all over the country. The FM station will launch two more stations to complete the launch of 45 stations in India.

Big FM regional head east Soumen Ghosh Choudhury said, "We are the first private radio station in the region to do so. The programming mix of the station with programmes like Aradhana, Big Chai, Hello Zindagi, Ring Road 927, Thoda Gyan Thoda Masti, Evening Masala and Direct Dil Se have been put together after much research and understanding of local requirements."

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