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Digital Edge
Disney
to launch mobile service in Japan in March
Indiantelevision.com
Team
(23 January 2008 5:25 pm)
MUMBAI: The Japanese subsidiary of Walt
Disney announces its plan to launch mobile
service Disney Mobile in collaboration with
Softbank Mobile Corp in the beginning of
March 2008.
Sharp
will manufacture Disney's first Japanese
handsets, whose outer package will be covered
with silhouette patterns of Mickey Mouse.
The
company will run the business as a mobile
virtual network operator (MVNO). Thus, Disney
will become Japan's first MVNO, or a company
that buys capacity from another firm to provide
cellphone services.
