(22 January 2008 8:00 pm)

MUMBAI: Kreeda Games ties up with NDTV Imagine's show Nachle Ve with Saroj Khan, for its online dancing game Dance Mela, which will be the official gaming partner for Nachle Ve. NDTV Imagine will be the official TV partner for the game.

Saroj Khan's avatar will now teach gamers how to dance online in Dance Mela.

The highlight of this tie-up will be a weekly Nachle Ve with Saroj Khan 'Dance Mela' tournament, which will be held within the game, and the winner's dancing video will be aired on the show every week.

The game will also include exclusive accessories like clothes, jewellery and others specially created around the show, which will be available for gamers to buy and dress up their on-line avatars.

Kreeda Games CEO Quentin Staes-Polet said, "Saroj Khan is a respected Bollywood choreographer and teacher. We will introduce a specially created avatar for her in our online dancing game Dance Mela."

NDTV Imagine EVP (business operations and ancillary revenues) Gaurav Gandhi said, "Online gaming is on rapid growth in the country, and the synergy of a strong on-air property like Nachle Ve with Saroj Khan with a strong gaming partner such as Dance Mela, will surely be great fit for both the game and the show."