Indiantelevision.com's Kidology: Disney Home, Rug Market sign merchandise deal
 
 
 
 
 
 
 
Indiantelevision.com's Kidology
 
 
Disney Home, Rug Market sign merchandise deal
 
Indiantelevision.com Team
(14 January 2008 4:00 pm)
 

MUMBAI: Area and accent rug company The Rug Market has signed a multi-year licensing agreement with Disney Home, to create a collection of sophisticated, non-character driven soft floor coverings targeting the adult consumer segment.

Unveiling of the programme is scheduled for later this month during the Las Vegas World Market event.

The line derives its design inspiration from Walt Disney Signature home programme, which takes its cues from Disney's classic films like Fantasia, Cinderella, Dumbo and Peter Pan. Each rug is hand-crafted of premium New Zealand wool and accented with silk-like viscose.

The rugs complement Signature's furniture line by Drexel Heritage and lighting line by Minka.

"For this collaborative effort, we developed classic designs into contemporary pieces that capture Disney's attention to detail and the Rug Market's 20-plus years of experience," said The Rug Market CEO Mike Shabtai.

 
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