(12 January 2008 2:00 pm)

MUMBAI: Samsung Electronics US is looking to redefine the role HDTVs play in the home with its forward-looking LCD HDTV Series 6 and 7.

The company says that not only is picture quality dramatically enhanced, but also a new design has born from Samsung’s R&D in the automotive and fashion industries.

Samsung’s Touch of Colour design features a hint of amber naturally blended into Samsung’s traditional piano black bezel frame. The company has also incorporated sophisticated networking and easy connection capability in response to consumer interest. In particular, up-to-the-minute access to weather, news, sports and stock information is just a cable and a click away through the HDTV’s ethernet port and new InfoLink RSS service.

Designed to be the entertainment hub in the home, the Series 6 and 7 LCD HDTVs enable consumers to access a wide range of digital and multimedia devices - such as MP3 players, camcorders and PCs - and have their contents displayed, managed and played through the HDTV.

Samsung Electronics America VP (flat panel marketing) Jonas Tanenbaum says, "With the application of TOC design to the Series 6 and 7 HDTVs, Samsung is truly changing the look of TVs and introduces a visual appeal that will make it the centerpiece of any living room.

“Featuring multifunctional connectivity, the Series 6 and 7 deliver an experience that goes well beyond traditional content viewing. Users can now connect and utilise the data stored on a variety of digital devices, turning their HDTV into a media hub. It is a whole new way of seeing and using HDTVs.”

Samsung’s Series 6 marks the first appearance of Touch of Colour design in the 2008 LCD HDTV line-up. Inspired by designs from the automotive and fashion industries, Samsung’s new moulding process creates a finish infused with a hint of a translucent colour during the manufacturing process.

Samsung’s Super Patterned Vertical Alignment (SPVA) panel provides a 178-degree viewing angle from all four axes as well as overall picture improvements in LCD panel technology. Samsung’s Full HD (1080p) panel uses a new high-speed liquid crystal to cut response time to 4ms. The fast response time, coupled with Samsung’s Auto Motion Plus 120Hz™ motion blur reduction technology dramatically reduces motion blur and judder, making the set ideal for playing video games and watching action sports.

To make the Series 6 a true entertainment hub for any home, Samsung has incorporated advanced HD connectivity and networking capabilities that expand the HDTV’s functionality. A wide variety of multimedia devices can be connected to the set through any one of the four Simplay compliant HDMI 1.3 inputs (including one on the side). Once connected, users can easily access device menus and manage and display content through the newly redesigned wheel key remote control and the HDTV’s sophisticated content management interface.

The company adds that the Series 7 takes networking and multimedia management to a whole new level. Consumers can enjoy MPEG and JPEG files stored on external devices by connecting through a side-mounted USB 2.0, turning their LCD into a full-scale home viewing gallery, or connect their MP3 players for a dynamic audio experience.

Additionally, the Series 7 features internal flash memory loaded with premium content to enjoy right out of the box, as well as an integrated woofer for an enhanced audio experience.