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MUMBAI:
ESPN Star Sports (ESS) has acquired the broadcasting rights
of WTA Bangalore Open for a period of three years from 2008
to 2010.
Starting
from 3 March, the channel will showcase 20 matches live from
the WTA Bangalore Open.
The
multi-year acquisition adds to a stellar list of the top tennis
events already airing on the ESS network, including the Wimbledon,
the French Open, the Australian Open and the ATP Masters Series.
The
tournament will feature superstars from women's tennis like
Venus Williams, Serena Williams and Jelena Jankovic for the
first time on Indian soil.
The
Bangalore Open is a Category II event in the WTA Calendar
with total prize money of $600,000. The winner takes home
a sum of $95,000 and 300 WTA points.
ESPN
Software India MD RC Venkateish said, "We are extremely
delighted to partner with KSLTA for this tennis extravaganza.
This is in line with our overall strategy of constantly promoting
the viewership of sports like soccer, tennis and hockey in
the country. With the strength of our network, I am confident
more and more tennis fans will get to enjoy the best in the
world of women's tennis battling it out for top honours."
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