MUMBAI: B.A.G Films and Media’s newly launched Hindi news channel is now available on direct-to-home (DTH) platform Tata Sky.

Currently a free to air channel, News24 is expected to go pay by next month.

B.A.G Films and Media MD Anurradha Prasad, “Television viewers will have one more platform to watch News24 wherein Tata Sky would definitely work as a catalyst in better brand positioning of the Channel. Going forward, we are confident of bringing back the discerning Hindi viewers to watch News24 as our message to all the viewers is that News is Back.”