|
MUMBAI:
Desiclub.com, in collaboration with O Vaidya Productions,
has announced the launch of a new reality TV series America's
Next Bollywood Star.
Already
in the preproduction stage now, the new show will span two
continents which will showcase everything about the Bollywood
aesthetic, in an American setting.
Desiclub.com
would be organising and filming a competition between young
actors and actresses in the US, where the talented hopefuls
will be tested on their live performance skills. The winner
will get an opportunity to act in a big-budget Bollywood film.
The
producers are gearing up for the first phase of casting and
production sometime towards the 2nd and 3rd quarter of 2008.
The series will release on a major broadcasting platform in
2009.
"With
over 1,000 films created every year, and revenues of US $3.6
billion, the time has come for Hollywood to give Bollywood
its close-up. By introducing western audiences to the history
and romance of the Indian film industry, we will bring a story
which has not yet been told. We are going to reinterpret classic
Hindi songs into English, hire the best dance choreographers,
build elaborate stage sets, and bring in some of your favourite
Hollywood and Bollywood stars to judge the competition,"
said America's Next Bollywood Star co-producer Ojas Vaidya.
Desiclub.com
founder-CEO Saroosh Gull stated, "It's just one of those
ideas that is right under your nose the whole time, and reveals
itself completely through a natural and creative process.
We figured now would be a good time to lay our claim to this
original idea, as a Desiclub.com production."
In
the coming months, Desiclub.com plans to dive into TV production
as a part of their cross-platform media strategy.
|
