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MUMBAI:
National Geographic Channel's (NGC) next major property
Trapped involves the celebration of real-life rescues
and people beating the odds to survive under difficult physical
conditions.
The
situations include being stranded on an icy mountain without
food or water. The broadcaster will air the new show every
Monday at 10 pm from 3 March 2008.
The
six-part show also includes a story of survival in the Andes,
a daring cave rescue in France.
With
an aim to offer a new perspective on the issue of bravery,
for Trapped, NGC has tied up with Godfrey Phillips'
corporate social responsibility effort Godfrey Phillips Bravery.
NGC
South Asia MD Nikhil Mirchandani says, " Both exhilarating
and emotional at the same time, Trapped brings to life
some of the geratest rescues of our time. Our aim is to ensure
that whenever viewers tune in to our channel, they will find
content that is informative, rewarding and entertaining. At
the same time, we offer information about the world that audiences
can relate to. This show celebrates feats of strength and
character."
Each story is told from the perspective of the victims struggling
to survive and also from the point of view of the heroes who
battle the odds to save them. Each episode cuts in between
the two narratives until they converge at the climatic moment
of escape.
Besides
the six films, the channel will also showcase Indian stories
of survival and bravery through short films that invite viewers
to share their stories of bravery.
NGC
is also doing a mobile SMS promotion. Viewers can SMS "NATGEO"
to 57827 to win Nat Geo survival gear.
The
channel has also tied up with men's magazine Maxim
and created a microsite that includes show information, photos,
survival tips as well as interactive features like "Ask
The Expert" and a "Test Your Survival Skills"
quiz. The site will also showcase people who have been recognised
by Godfrey Phillips for their bravery in the past.
Godfrey
Phillips Bravery brand ambassador Preity Zinta says, "I
have played many roles on screen but the role of bravery ambassador
is the most satisfying and humbling. It is a pleasure to see
Godfrey Phillips join hands with National Geographic Channel
to salute acts of bravery by the common man which are overlooked
by most of us."
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