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MUMBAI:
Pyramid Saimira Production International Ltd, part of the
Pyramid Saimira Group, is launching Simran Thirai, a mini-mega
series. The launch of this project also marks the entry of
Tamil actor, Simran, into the small screen arena.
Pyramid
Saimira Group MD P S Saminathan said, "Television Content
Industry has to undergo a serious mindset change if it has
to retain its viewership. Already boredom has set in with
repetitive long-winding generational stories, portraying women
as the worst villain possible. Pyramid Saimira believes in
creating a paradigm shift in whatever it does and this series
will be a start of such a change, showcasing creative talents
in a tight script and a fast phased execution. This kind of
project will create new viewership and also will bear testimony
to the fact that quality content is platform independent."
Pyramid
Saimira Production International Ltd director and CEO K S
Srinivasan said, "It gives us great pleasure to work
with Simran, who was chosen to ploy the protagonist's role,
via SMS votes. When Simran took a break from working in films,
her absence in Tamil cinema was greatly felt by the industry
as well as the avid movie-watchers. We are extremely happy
that she has agreed to work with us for this series and we
are confident that this series will be very well received
by the audiences."
Pyramid
Saimira Production plans to rope in reputed writers, directors
and other technicians from the cine and television industry
for their new television product. While Vannathupoochi, the
first serial in the series, is being directed by artiste Sripriya,
the second story in the series directed by national award
winning director Agaththiyan.
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