PATA Premier Partnership is restricted to global or regional brands that are clear leaders in their domain and have a strong vested interest in Asia Pacific travel and tourism.

PATA president and CEO Peter de Jong said, "Disney perfectly fits our criteria and brings enormous strength to our coterie of Premier Partners. We look forward to developing some exciting bilateral and multi-lateral programmes with Walt Disney Parks and Resorts and our other partners and members."

Disney Destinations SVP sales and distribution marketing for the Asia Pacific region Claire Bilby said that PATA was a natural partner for Walt Disney Parks and Resorts as the company continues to promote its Hong Kong Disneyland resort destination and its Disney Parks brand throughout the dynamic Asia Pacific region.

"It is an exciting partnership for us, as our parks and resorts are poised to benefit from the huge growth in travel to, from and within the Asia Pacific region," she said. "Our new alliance with PATA ensures that we can strengthen our connections with industry and government leaders throughout the region."