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MUMBAI:
Pressed by a surging Zee TV, Star Plus is lining up big-ticket
shows to stay ahead. The list includes a Shah Rukh Khan quiz-based
show with Rs 50 million as prize money and the return of KBC
sometime later this year.
Star
Plus is also going to fight out in the epic genre with the
launch of Mahabharata which is to be produced
by Bobby Bedi’s Kaleidoscope Entertainment and directed
by Chandraprakash Dwivedi of Chanakya fame.
 Mahabharata
is part of Bedi’s 360-degree approach to the epic, which
involves three films, two stage plays, comic books, animation
content and gaming, which he announced two years back.
Star
Plus GM and EVP Keertan Adyanthaya says, “For Star Plus, this is an opportunity
to enrich the lives of our viewers with the power of wisdom contained in the eternal
message of the Mahabharata and the sacred Bhagvad Gita.”
 Explaining
that his team has been working on the project for more than
a year, Bedi avers, “The Mahabharata has been
told and retold over the centuries. I strongly believe in
retelling stories and this is not because there is a famine
of ideas. I believe that good stories need to be brought to
audiences that are separated from the originals because the
original was in a different time zone, a different language
or a different milieu.”
Tuning
up to new shows, Star Plus is replacing Ekta Kapoor’s
Balaji Telefilms Kasauti Zindagi Kay by another K-serial
Kis Desh Mein Hai Meraa Dil on 3 March. The new serial
is based on family values, interweaved with family relations
and a love that blossoms despite all odds.
 Preparing
the turf for the TRP battle ahead, Star Plus is also getting
back Shah Rukh Khan after its successful stint with Kaun
Banega Crorepati in a big-ticket show Kya Aap Paanchvi
Pass Se Tez Hain?
Adyanthaya
reasons, “We are concentrating on different genres for
various segments of audience.”
(Pic
by Mitesh Bhuvad) | 
