| Sky
Italia will be responsible for ensuring the
broadest possible audience is able to access
the Olympic Games across all of these platforms,
including a guaranteed continuation of free-to-air
television coverage. To achieve this commitment,
Sky Italia will shortly begin seeking a partnership
with a free-to-air network in Italy.
IOC
president Jacques Rogge said, “We are
delighted to have reached an agreement with
SKY Italia who made a commitment to us that
will allow not only increased coverage of
the Olympic Games, but also an exciting
promotion of Olympic sports and Olympic
values in Italy.”
IOC VP Thomas Bach, who led the negotiations,
said, “This is a fantastic deal for
the IOC and the Olympic Movement as a whole.
SKY Italia demonstrated an unrivalled commitment
to the Olympic Games and the Olympic values
that will allow sports fans in Italy the
chance to see more Olympic sport than ever
before, not only on SKY Italia’s exciting
subscription channel platforms, but also
on a full range of digital media outlets
and on free-to-air television.”
Sky
Italia CEO Tom Mockridge said, “We
are very proud of this deal that shows our
constant commitment to offer more quality
and choice to our subscribers, and we are
grateful to the IOC for having chosen Sky
Italia as a partner. As we did for the last
football World Cup in Germany, SKY Italia
will grant unprecedented coverage of the
Olympic Games in Vancouver and London, offering
our subscribers the possibility to view
all the events in a unique and exciting
way.
"We
will do our utmost to interpret the spirit
of the Olympic Games that makes this event
so extraordinary, leading up to the Games,
during the event itself and outside Games
time. We share with the IOC the will and
commitment to make the Olympic Games available
on all platforms, granting Italians the
possibility to view on free-to-air television
comparable amounts of coverage to previous
Olympic Games. We will immediately start
discussions to identify the best free-to-air
network partner to proceed with this project.”
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