(26 February 2008 3:15 pm)

MUMBAI: US broadcaster HBO and video sharing site Youtube have announced an agreement to offer select promotional content on HBO's new branded YouTube channel.

Videos from HBO shows including Flight of the Conchords, The Wire, Extras and Entourage will be included in HBO's channel on YouTube (www.youtube.com/hbo). Full-length episodes of HBO's original series, In Treatment, will also be available on the channel, as well as promotional content from HBO Films and HBO Documentary Films.

HBO director of digital distribution and partnerships Joseph Giraldi says, "We are delighted to bring HBO content to the YouTube community and fans of our shows. We invest significantly in developing HBO programmes and are always searching for new promotional platforms. We are thrilled to continue this tradition by offering the global YouTube audience access to our wide variety of content."

YouTube head of premium content partnerships Jordan Hoffner says, "As the leader in online video, YouTube provides top media companies like HBO an opportunity to broadcast their content to an entirely new audience.

"The YouTube community watches hundreds of millions of videos everyday and as that number increases, so does the demand for original, quality programming. We are always looking to better serve the needs of our community, and we look forward to connecting existing fans with their favourite programming while introducing a new audience to quality HBO shows."