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MUMBAI:
B4U Music has teamed up with the UK Asian Music Awards, which
is scheduled to take place on 6 March.
B4U
Music VJ Salil will co-host the show along with West End
star Priya Kalidas.
The
ceremony will witness performances by the UK's Asian musical
talent and a number of international artists. Performers will
include North American hip-hop artists Blitzkrieg, Roachkilla
and Kidd Skilly with Surinder Rattan; D-Boy featuring Swiss
and V Dubl E; Dutch singer Imran Khan; RnB sensation
Jay Sean; Singer-songwriter Karen David; Punjabi singer Lehmber
Hussainpuri; Punjabi Hit Squad featuring Alyssia; girl group
Serese; the Shaanti Collective with the Kalyan; and
Sona Family. Producers Trickbaby and Rishi Rich will be closing
the show with a special performance with Veronica, Mumzy and
H Dhami.
After
months of public voting via the official website www.theukama.com,
the winners will be announced and presented with awards by
a celebrity guest presenters.
The
categories for awards include best album, best act, best female
act, best underground act, best video, best international
act, best newcomer, best producer, best club DJ, best urban
act, best radio show and best website. Special awards on the
night include commitment to the scene and outstanding achievement.
B4U
Music is the official presenting partner for the event. It
will capture the event that includes performances, acceptance
speeches and interviews with the winners and performers on
the night for a special programme to be aired on B4U Music
later in the month.
On
the partnership, B4U Network Europe business head Bala Iyer
said, "We believe that B4U Music plays a pivotal role
in the Asian music industry worldwide; therefore, we are involved
in an event that promotes and celebrates the talent in the
UK and abroad."
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