| Showcasing
the various crafts that comprise the motion
picture industry, the channel highlights,
in a series of short video profiles, the Hollywood
luminaries and the behind-the-scenes professionals
responsible for bringing to life some of the
big screen’s most memorable moments.
The videos provide viewers around the world
with a direct link to some of the most creative
minds in the motion picture industry.
Academy
president Sid Ganis says, “We’re
putting a personal face on the Academy.
Our members are among the most talented,
working film professionals in the world.”
More than 30 members representing all 15
branches of the Academy have participated
in the campaign thus far, including producer
Lawrence Bender, cinematographer Caleb Deschanel,
editor Lynzee Klingman, art director Jeannie
Oppewall, and composer Mark Shaiman.
Although
the channel will initially focus on the
upcoming Oscar Awards, content will be continuously
updated to highlight the many other activities
of the Academy, including the Student Academy
Awards and the numerous public screening
series in both Los Angeles and New York.
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