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Social Media forays into TV, partners Kalaignar

Indiantelevision.com Team

(22 February 2008 5:00 pm)

MUMBAI: Social Media India Ltd (SMIL), a media and communications conglomerate which runs Bharatstudent.com, youth community platform and online affiliate network with over 600 websites, has entered into affiliate partnership with Isaiaruvi TV, a 24-hour Tamil music channel launched by Kalaignar TV Network.

The channel launched on Friday (22 February) in Chennai.

By foraying into the television space, SMIL is now widening its. Under the affiliate partnership, SMIL will take care of monetising and positioning of Isaiaruvi TV as a media platform to advertisers across India, through its soon to be launched online Media Exchange.

Commenting on this alliance SMIL MD Vishnu Induri said, "We are widening our spectrum of media platforms and have entered the television space through Isaiaruvi TV."

Kalaignar TV director and head Sharad Kumar said, "With its packaging, content and our understanding of the South Indian television market, Isaiaruvi TV is all set to emerge as the leading music channel in Tamil Nadu and our association with SMIL will definitely reach multiple milestones in the long-run."